Zildjian Appoints Filonovich Cymbals Category Manager

Victor FilonovichThe Avedis Zildjian Company has announced that Victor Filonovich has been appointed category manager, Cymbals, effective immediately.

Filonovich joins Zildjian from Latin Percussion and brings over 25 years of experience working with artists, dealers, distributors and consumers on developing compelling drum/percussion products and successful sales programs.

Filonovich was recently the global director of product management for both Latin Percussion and Toca Percussion. Filonovich worked at LP for 24 years, managing and leading the development and implementation of numerous new products including five U.S. Patents. Prior to LP, Filonovich worked for Pearl Drums.

In his new role, Filonovich will manage the development of Zildjian’s line of drum set, marching, and orchestral cymbals.

Filonovich is an avid drummer, speaks fluent Russian and has relocated to Norwell from New Jersey.

For more information, contact the Avedis Zildjian Company:,

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.