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Wilcox Guitars Says Prices To Drop After Streamlining Manufacturing Process

[![Chris Willcox](/content/images/2016/01/Screen-Shot-2016-01-15-at-10.24.42-AM-300x180.png)](/content/images/2016/01/Screen-Shot-2016-01-15-at-10.24.42-AM.png)Chris Willcox
Willcox Guitars says it has recently streamlined the manufacturing process at its facility, allowing the company to offer lower pricing on its Atlantis guitars and Saber basses.

The company says this pricing shift will make these instruments more attractive to consumers and more profitable for dealers. The changes in manufacturing at the company’s Carpinteria, CA headquarters were the result of a yearlong R&D effort spearheaded by company founder Christopher Willcox. Company personnel will be available to discuss these developments at the upcoming NAMM Show, January 16-19, 2016 (Booth 2683/Hall D).

For more information, contact Wilcox Guitars: 805-684-3216, info@willcoxguitars.com, www.willcoxguitars.com.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.