In an unexpected statement, Shure announced that it is discontinuing production of its Photo products that are widely used by DJs around the world, including the industry-standard M44-7 and Whitelabel DJ cartridges.
In a statement explaining the decision, Shure said it could no longer maintain "consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand."
The planned end date for Shure's production of phono products is this summer, 2018. The company says, somewhat vaguely, that its "ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise."
The statement from Shure goes on to say:
"Given our decades-long history of participation in the Phono category, we recognize that this decision may come as a disappointment to our channel partners and end users.
We are grateful for the support and loyalty demonstrated for Shure Phono products through the years and we are proud of the impact that these products have made on our customers’ lives and the reputation of the Shure brand. We believe that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances."
Shure is distributed in Canada by SFM.
For more information, go to www.shure.com.