“The decision to partner with B&J was given great consideration. After looking at other opportunities and initiatives, we realized that the JAM organization is best positioned to enhance Peavey and grow its presence in Canada,” says Gray.
“This giant U.S. amplification and instrument brand is a welcome addition to B&J’s existing catalogue of exclusive products and we believe that B&J aligns well with Peavey’s decision to transition to full distribution in Canada. To know we will be working with a company able to recognize and address the big changes and challenges in our industry fills me with great confidence. For musicians around the world Peavey is recognized as a truly iconic brand and I can’t wait for us to start playing our part in the continuation of Peavey’s success,” says Szpiro.
McAllister of B&J adds, “Peavey is a key part of our growing portfolio of top-line professional brands, and we are looking forward to getting our dealers stocked up again. The Peavey line will further enhance our reputation as one of the foremost suppliers of quality sound and amplification in Canada.”
Initial stock is in inventory with B&J and it can begin fulfilment to the dealer base immediately.