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Musikmesse to Present ‘Business Academy inspired by SOMM’ for MI Sector

For the third time, Musikmesse will present the Business Academy inspired by SOMM, a professional development program especially for the musical-instrument sector. Throughout the fair, from April 11-14, 2018, the program in Hall 11.1 will offer workshops, impulse lectures, and keynote addresses by renowned speakers from the worlds of business, law, science, politics, and media. Thanks to simultaneous translations, all lectures will be available in English and German.
The highlights of the lecture program include “Blockchain or block flute – about the sense or nonsense of Blockchain technology in the music instrument market” (Steffen Holly, Fraunhofer Institute for Digital Media Technology), “Trade in CITES protected woods for music instruments” (Dr. habil. Gerald Koch, Thünen Institute), and “The new EU Data Protection Regulation – what companies need to consider” (Benjamin Spallek, Creditreform Compliance Services GmbH).
“The developments driving the musical-instrument sector are many and varied. Together with our partners, we offer a first-class opportunity at Musikmesse for participants to imbibe ideas for their own business model and to exchange ideas and information face-to-face with experts and competitors about challenges and solutions,” says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH. “This year’s programme at the ‘Business Academy inspired by SOMM’ comprises a balanced and topical spectrum of subjects relevant to the musical-instrument sector – with the aim of offering trade visitors strategic and artisanal knowledge on a very high, comprehensible and practical level”, says SOMM CEO Daniel Knöll.

The aim of the Business Academy is to align theory and practice and to communicate the essence of complex subjects in a comprehensible way. Thus, the programme of the Business Academy enables visitors and participants to tackle and master the latest developments, such as digitalisation, collaboration, dynamization, transformation, complexity and the resulting market situations.

Information about the individual workshops and the experts can be found at www.musikmesse.com/businessor on the SOMM-Akademie website at www.somm.eu/akademie-das-angebot/business-academy/.

For more information on Musikmesse, go to www.musikmesse.com.