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Musikmesse & Prolight + Sound Continue to Evolve

Over 90,000 visitors from 152 countries made their way to Frankfurt, Germany for the 2018 editions of the Musikmesse and Prolight + Sound trade fairs and conferences from April 10-14, 2018.

The reintroduction of days reserved for trade visitors resulted in a decline in the number of private visitors from Germany, which organizers had anticipated. On the other hand, there was a 10 per cent increase in the share of trade visitors and more visitors from outside Germany, which organizers say resulted in a seven per cent increase in the level of exhibitor satisfaction.

The complementary program of events was more varied and wide-ranging this year, with over 1,000 events at the Exhibition Centre, from concerts and instrument workshops to professional development programs for retailers, event technicians, and teachers to music instruction for children.
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In the Musikmesse exhibition halls, numerous musical instrument companies used the fair to launch their latest products onto the international market. Throughout the nine halls, visitors found all the latest music products and technologies, including many that exemplified this year’s trends, such as hybrid products that combine the playing experience of traditional instruments with the flexibility of digital sound production and more instruments that integrate mobile devices. Organizers say there was still a lot of demand for traditional instruments, as exemplified by the new World of Vintage Guitars special show.

For 2019, Messe Frankfurt says it is fulfilling a wish it has commonly heard from exhibitors for the two fairs to be held in parallel for all four days, unlike this year where they overlapped for three days and each had an exclusive day. As such, Musikmesse and Prolight + Sound will both be held from April 2-5, 2019.

The Musikmesse Festival will enter a new phase and enjoy a five-day run, which is day longer than this year. Additionally, the overall musical experience on Friday and Saturday will be supplemented by a new presentation area. “We want to continue offering music fans an attractive music and music-making program on the Friday and Saturday. To this end, we will develop an event concept with thematic focal points, such as vintage, entertainment, and lifestyle, in cooperation with our exhibitors, retailers, and partners,” says Michael Biwer, group show director of the Entertainment, Media, and Creative Industries Business Unit of Messe Frankfurt Exhibition.

For more information, go to www.musikmesse.com.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.