C. F. Martin & Co. has appointed Coast Music, a division of Jam Industries, as its exclusive distributor of Martin Strings for the Canadian market beginning April 1, 2015. Martin Guitar recently unveiled their newly revamped Martin Strings line at the 2015 Winter NAMM Trade Show, which showcased designs for all eight major acoustic string product lines and “stay-fresh” packaging.
Martin Guitar has a history with Coast Music going back to 1990 and previously served as one of Martin’s distributors until 2011. “We are very excited to be part of this great company again and strongly believe in the philosophy and brand,” says Manuel Senra, vice president of Coast Music.
Martin Guitar says this agreement will allow it to expand in the large Canadian market. “Coast Music has the right team to ensure that our mutual goals are realized,” says Tim McNair, vice present and general manager of the Strings Division. “Together, we will be better poised to grow the Martin String brand for the retailers in the Canadian market.”
Kief Marketing will continue to be the exclusive sales agent for C. F. Martin & Co., Inc. instruments in Canada.
For more information, contact Coast Music: 514 457-2555, www.coastmusic.com.