HS Strings has welcomed entertainment industry veteran Alexx Calise as its new assistant of social media, marketing, and A&R.
As a GHS endorsing artist for the past 12 years, Calise is already well acquainted with the Battle Creek, MI-based string company. She brings a wealth of experience not only as an accomplished musician and entertainer, but also as a small business owner, former entertainment columnist, promotions manager, and brand ambassador.
As an independent musician, Calise’s music has been featured on a variety of TV shows such as Dance Moms, One Tree Hill, Grimm, The Voice and more. She has been profiled in Wall Street Journal, Guitar Player, Guitar World, and other publications. Calise also has an extensive background in music licensing, publishing, and copyright, and is in the works to start her own full service music agency.
Alternatively, her Southern California-based children’s party company has put on celebrity events for Chris Brown, Reese Witherspoon and Christina Aguilera, and it has been profiled on TV shows such as Ellen and David Tutera’s Celebrations.
Calise says he has many interesting and diverse plans that she looks forward to implementing for GHS and its roster of artists in 2018.
For more information, go to www.ghsstrings.com.