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Five Ways NAMM is Reducing Sound on the Show Floor

NAMM General 4With The NAMM Show set to get even bigger in 2018, taking over the newly-expanded Anaheim Convention Center from Jan. 25-28, show organizers are taking additions measures to control the volume level in the exhibition halls.  They say there are five keys ways this will be achieved.

A re-organized show floor
The trade show floor has been re-organized to maximize attendees’ time, with product segments now closer together. Percussion will be in one area, string and bow in another, as well as sections of guitars, keyboards, pianos, pro audio, event technology, and more. This will allow for targeted demo options, and will allow attendees to find the products they’re looking for much faster on a busy show floor. This will also reduce the noise from neighboring communities so softer instruments won’t be overpowered by louder ones.

View the show map to see an overview of the new NAMM neighborhoods.

Additional sound patrol
Every year, sound policies are enforced and for 2018 NAMM will be adding additional sound patrol to distribute citations to those breaking sound rules. Demos are only permitted for up to five minutes for buyers and may not exceed a decibel level of 85. Sound levels will be measured and evaluated by floor staff.

Demo and meeting rooms
The best places to demo new products are in demo rooms that exhibitors have reserved on the show floor. These sound-proof rooms allow for attendees to accurately hear the sound of the product or instrument they’re testing. There are also a variety of meeting rooms available for reservation. When setting up appointments with exhibiting partners, attendees are told to ask them if they can use these quiet spaces to demo new products.

NAMM General 3Sound-buffering aisle signs
New this year, NAMM will be pioneering sound-buffering aisle signs and panels located throughout the show floor at the ACC and the new ACC North building. Manufactured by the sound absorption specialists at GeerFab Acoustics, the design of the aisle signs features a 2-in. thick fiberglass substrate wrapped in an acoustically transparent fabric that is custom printed with NAMM aisle sign graphics – two discrete graphics per sign.

These custom-made signs are designed to help reduce sound levels across The NAMM Campus and are similar to the models used in the Anaheim Hilton’s Pacific Ballroom, home of the Annual TEC Awards and other events, since 2014. In addition, thirty 48 x 96-in. MultiZorbers are being installed in each of the two Live Sound Demo Rooms.

More information about these products can be found at www.geerfab.com.

Earplugs are available
Mack’s earplugs will be available for free at the registration counter and at info booths on the show floor. Attendees can pick up a pair if they want an extra layer of hearing protection.

For more information about The NAMM Show, go to www.namm.org.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.