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Drum Workshop Acquires the Slingerland Drum Brand from Gibson

Drum Workshop, Inc. (DW) has acquired the Slingerland drum brand from Gibson.

“No question Slingerland is one of the great American drum brands. It’s also near and dear to my father’s heart. He played Slingerland, as did many of his friends and fellow drummers. The history is undeniable,” says DW CEO, Chris Lombardi.

Founded by H.H. Slingerland, the Illinois-based musical instrument manufacturer began producing drums in 1928 and has remained a favourite among vintage drum enthusiasts. The company’s most noted artist affiliations included greats such as Buddy Rich, Gene Krupa, and Louie Bellson. Slingerland was family owned and operated for more than 60 years. During the ‘70s and ‘80s the name was procured by several different companies, including Gretsch. In 1994 Gretsch sold Slingerland to Gibson Musical Instruments, where it has remained until now.

“In recent months we’ve been working really hard to put the Slingerland brand and that amazing ‘drum essence’ into the right hands,” says Gibson CEO James Curleigh. “I’m really proud and pleased to say that DW is now the owner of Slingerland. All of us here at Gibson want to thank Chris for persevering on this and we know Slingerland is in great hands.”

DW is set to announce plans for a new generation of Slingerland instruments in the coming year.

For more information, contact DW: 805-485-6999, info@dwdrums.com, www.dwdrums.com.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.