Zoom North America announced the appointment of David Via as vice president of marketing. Via will be responsible for the development and execution of Zoom’s marketing strategies and brand engagement. He joins Zoom after 12 years at D’Addario & Company, where he served as VP of business development and VP of global sales.
Via held executive positions in marketing, sales, and business development, as well as product management, and artist relations over the course of his career. After starting his career at Yamaha Corporation of America, Via went on to manage global marketing and sales activities for SKB Cases and Sabian Ltd.
Via holds a bachelor’s degree in music business from Millikin University, a master’s degree in percussion performance from Northwestern University, and an MBA degree from the Olin School of Business at Babson College. In addition to remaining active as a musician, Via is a sought-after guest lecturer at colleges and universities including Manhattan College’s Center for Music Entrepreneurship, The Crane Institute for Music Business at the SUNY Potsdam, and The Center for Innovation and Design at The University of Hong Kong, Shenzhen, China.
“I’m pleased to have David coming onboard with Zoom as vice president of marketing,” says Scott Goodman, CEO of Zoom North America. “He brings a wealth of knowledge and experience to the position and, importantly, understands our customers who count on us to help support and foster their creativity.”