Music Man and Sterling by Music Man have appointed Coast Music, a division of Jam Industries, as their exclusive distributor for the Canadian market. This change is now in effect.
“We feel that this change will provide us the strength to grow the Music Man brand for the retailers in the Canadian market,” says Nathan Stiff, International Sales Manager for Music Man.
Sterling by Music Man (SBMM) is the official licensed import line of the Ernie Ball/Music Man designs, and is built in Indonesia under license by Praxis Musical Instruments of Orange, CA. Sterling by Music Man, and its entry level priced “S.U.B. Series” instruments, offer players of all levels many of the Music Man bodystyles in the $249-899 price range. The full line of SBMM and S.U.B. Series instruments can be viewed at www.sterlingbymusicman.com.
“Coast Music has enormous reach across the country, with a very strong sales force and the resources to make this a winning formula,” says “Brian Martin, VP of Sales & Marketing for Sterling by Music Man.
“We are very excited about these new partnerships and strongly believe in these great brands, as well as share the same goals,” adds Manuel Senra, Vice President of Coast Music.