Powell reinforces the presence of Buffet Crampon in strategic markets such as the North America and Japan, according to Perrod. This acquisition also completes the industrial footprint of Buffet Crampon by adding a production facility using U.S. dollars as currency.
The commercial dealer network of Buffet Crampon is an important growth driver for Powell flutes, especially in Europe and North America. After clarinets, trumpets and saxophones, the acquisition of Powell, with flutes, adds a fourth major family of instruments in the wind sector to make Buffet Crampon the world’s number two wind instrument manufacturer and first in the professional wind instrument segment worldwide.
This acquisition also strengthens the goal of Buffet Crampon to reach €100M turnover. Along with this acquisition, Buffet Crampon strengthens its shareholding led by Foundations Capital, alongside Heritage and Creativity, and Cogepa Grünwald Equity, welcoming BNP Paribas Développement as a new partner.
Historical links with Powell date back to the 1930s, as both brands worked together in the manufacture of a saxophone.
Steven Wasser, CEO and owner of Powell since 1984, is also a clarinetist and plays Buffet Crampon clarinets. Wasser will continue to assist with advising Buffet Crampon in the development of new flute activity and development.