B&J Music (a division of Jam Industries Ltd) is now the exclusive Canadian distributor for U.K.-based drumsticks manufacturer Promuco. The company has been making drumsticks since the 1960s and is the sole manufacturer of the John Bonham Signature model.
Promuco gained popularity in the 1960s when they were adopted by drum legend Buddy Rich and continued popularity throughout the '70s and '80s in Europe with established artists such as Rick Allen (Def Leppard), Emmerson, Lake, and Palmer and Phil Collins being loyal to the brand. However, the most legendary Promuco artist was none other than the godfather of rock drumming: John Bonham. The John Bonham Signature stick is made of Premium Hickory and is designed to the iconic drummer’s original dimensions and weight.
B&J Music's distribution agreement takes effect on March 1, 2020.