Backun Musical Services Ltd., manufacturer of world-renowned clarinets and woodwind accessories has signed an agreement for the exclusive distribution of its products in China. The Burnaby, BC-based company says that the recent agreement caps a year of unprecedented growth for Backun..
Backun Musical has partnered with Sodiam Co. Ltd., based in Beijing, China. Previously the exclusive distributor of Buffet Crampon products in China, Sodiam will leverage its dealer, artist, and educator network to bring Backun clarinets and accessories to its economically diverse and growing market.
“As the most professional woodwind instrument sales and marketing team in China, Sodiam has represented world famous brands for more than 20 years. With this new relationship, our company turns its attention to representing Backun’s achievements in both extraordinary technical innovation of the clarinet, and its recognized commitment to artist engagement and music education. These have led to our cooperation in the coming years.” says Yi Hu, CEO of Sodiam.
Joel Jaffe, VP of Sales and Marketing of Backun Musical Services, adds: “The team at Sodiam is among the most professional and knowledgeable in the music industry. The company has the resources and skills necessary to make Backun the clarinet products of choice in China, a country that is poised for explosive growth. We remain deeply committed to supporting Sodiam with our exceptional products and innovative marketing campaigns.”
On the heels of the agreement, Sodiam has already taken stock of Backun clarinets and accessories, with Morrie Backun, President of Backun Musical, having personally visited China to engage artists and educators, as well as oversee the training of Sodiam’s team.