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Avid Fires Louis Hernandez, Jr. for Misconduct; Names Jeff Rosica as New CEO

Avid Technology has announced that the company’s board of directors has appointed Jeff Rosica as chief executive officer of Avid, effective immediately. The board has terminated the employment of Louis Hernandez, Jr., former CEO, effective immediately, due to violations of company policies related to workplace conduct. Hernandez has also resigned from his position on the Avid Board of Directors and Nancy Hawthorne has been elected chairman of the board.

Rosica, who joined Avid in early 2013, is a well-known industry veteran with more than 30 years’ experience in broadcast, media, and entertainment. Prior to his role as president, he served as senior vice president, chief sales and marketing officer for the company.

Nancy Hawthorne, chairman of the Avid board of directors, says, “Jeff’s deep experience as an industry expert coupled with his impressive knowledge of Avid’s business and strategy make him the natural choice to lead the Company.”

Rosica adds, “I am honored and excited for this opportunity to lead Avid through this important moment in the Company’s history. The outlook for Avid is strong, and I look forward to working with the leadership team, the Board and our incredibly talented employees as we execute on our strategic priorities and continue our journey to be a best-in-class company and leader in our industry.”

With the assistance of independent external legal counsel, a special committee comprising independent members of the board of directors conducted an investigation into allegations of improper non-financially related workplace conduct by Hernandez, according to the company. After reviewing the findings of the special committee’s investigation, the board of directors unanimously concluded that the findings warranted immediate termination of Hernandez’s employment.

Hawthorne continues, “The board is committed to the company’s core values and to upholding an environment of the utmost respect and integrity. We remain confident in the strategy and the long-term business plan of the company.”

For more information, contact Avid Technology: 978-640-6789, www.avid.com.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.