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Audio-Technica Opens Canadian Office to Serve Consumer Market

Audio-Technica has opened a new office in Saint-Hubert, QC. This move aims to increase Audio-Technica’s brand presence in Canada and allow the company to more effectively serve the Canadian consumer market. Located near Montreal, the office will handle sales, marketing, order processing, dealer relations, and other activities for Audio-Technica consumer products in Canada.

The office is headed by 16-year industry veteran Martin Vigneault, who has been named general manager. “I am very excited to join the Audio-Technica family and honoured to lead Audio-Technica Canada Inc.,” Vigneault said. “Audio-Technica has a great line of consumer products, and I look forward to building a world-class team that will enable the consumer business to grow and thrive in Canada. I believe that my experiences over the past 16 years will help me guide Audio-Technica Canada to success in a very competitive market.”

Phil Cajka, Audio-Technica President adds, “The establishment of our Canadian office demonstrates our commitment to serving this important market more effectively and strengthening the presence of the Audio-Technica brand and consumer product sales in Canada. With the opening of our Saint-Hubert location, we are better positioned to provide our Canadian dealers, business partners, and customers with more timely and efficient support.”

The new consumer products office will serve all Canadian provinces and territories and is bi-lingual in English and French. The Canadian office can be contacted at 450-506-0245 or consumer@audiotechnica.ca.

Audio-Technica Professional products will continue to be sold and distributed in Canada by Erikson Audio.

For more information, go to www.audio-technica.com.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.