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100,000 People Descend on Musikmesse & Prolight+Sound Trade Fairs

[![[Photo: Jean-Luc Valentin]](/content/images/2017/04/01-Musikmesse-300x200.jpg)](/content/images/2017/04/01-Musikmesse.jpg)[Photo: Jean-Luc Valentin]
The organizers of the Musikmesse and Prolight+Sound say around 100,000 people from 144 countries attended this year’s trade fairs in Frankfurt, Germany, while 20,000 people took in live music as part of the Musikmesse Festival in early April.“Against the background of significant concentration in the musical instrument sector and a continuous process of development in the event-technology field, we give the course of business at the international trade-fair duo a positive rating. As the partner of the sectors, it is our responsibility to provide a future-oriented marketing platform with target-group specific formats and events. We take this very seriously and, accordingly, we will once again enter into an intensive dialogue with exhibitors and associations with a view to 2018,” said Detlef Braun, member of the executive board of Messe Frankfurt.

At the two fairs, a total of 1,922 exhibitors from 55 countries presented a product spectrum of media, lighting, sound, and stage technology at Prolight+Sound and musical instruments, electronic equipment, and hardware and software at Musikmesse. This year, Musikmesse was supplemented by new attractions and the complementary program of events extended. Together with the Musikmesse Festival, the fair offered over 1,000 events, from concerts and live performances to workshops and masterclasses.

According to organizers, 83 percent of visitors said they had achieved their personal targets for the fair.

The next Musikmesse and Prolight + Sound fairs will be held from April 11-14 and April 10-13, 2018, respectively.

For more information, go to www.musikmesse.com and www.prolight-sound.com.

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Michael Raine is the Senior Editor at Canadian Music Trade. He is also a co-host of the popular Canadian Musician Radio weekly podcast.